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Dear Thunder Alley Motorsports Customers,

Some of you may have already heard the news of Polaris' decision to wind down Victory Motorcycles operations. We are as surprised as you are at this decision and understand the loss that some of you are feeling with a brand that we at Thunder Alley have personally helped develop and grow. As you may know, we were one of the first Victory dealerships in the country and our manager, JR, still has one of the first Victory motorcycles with over 160k miles on the odometer. We love the Victory brand and products and are deeply saddened by Polaris’ decision.

But rest assured that we here at Thunder Alley Motorsports will be here to support our Victory family members. For the next 10 years we will be able to provide the parts and service to you that you have always expected; we will always have the same desire and commitment regarding the Victory brand that we have always had. We love this brand and the friends that we have made along the way on this wonderful 18 year journey. We stand ready to serve you for the next 10 years with the same passion.

On a positive note, this means that Polaris will be focusing 100% of their efforts on Indian and Slingshot, so we can expect an even more exciting future for those brands. Thank you again for your understanding and support as we work through this difficult process.

Ben, JR, Jean, AJ, Dennis, LeAnne, Christal, Tim, Kelly, and Gary


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